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        <div id="content-top1">Page 4 - 涓栫晫缁忕悊浜?017-11</div>
        <div id="content-top2">P. 4</div>
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    <pre style="white-space:pre-line"><code>CONTENTS CONTENTS                                                                                                                                                                                                                   CONTENTS



   鐩?                                                                                                                                                                                                                                  鐩?   鐩?
   褰?   褰?                                                                                                                                                                                                                                  褰?                                                                                                                                      浜掑姩
                                                                                                                                      6  鈥滈潚涓勾鍗辨満鈥濈垎鍙戯紝閿欏氨閿欏湪浣犱竴鐩村お鍔姏锛?                               Highlights
                                                                                                                                          鍚屽鍠婅仛浼氾紝娣峰緱涓€鑸涓嶈鍘伙紵
                                                                                                                                          鎻愰珮鍥㈤槦鎵ц鍔涚殑涓夊ぇ绉樿瘈


                                                                                                                                      涓撳璇?                                                   10  Exploring Consumption Upgrade
                                                                                                                                      8   VOC杈炬爣璁よ瘉寰堥毦锛屽浣曡鏈嶅鎴凤紵                                     from an Evolutionary Perspective
                                                                                                                                         澶栬锤浼佷笟濡備綍鎷撳睍鐢靛晢娓犻亾锛?                                                                                                                                                                                                Millennium consumers pay more attention to the
                                                                                                                                                                                                experience that comes with the products and
                                                                                                                                      涓浗鍒堕€?025                                                  are willing to pay more for things like customized
                                                                                                                                      28  椋庡彛涓婄殑AI锛屽皢濡備綍钀藉湴锛?                                        services, better quality of life and spiritual
                                                                                                                                                                                                enjoyment.
                                                                                                                                          绉戝ぇ璁绛夊法澶达紝浠ュ強娣卞垱璋风瓑鎶曡祫鏈烘瀯锛屽凡
                                                                                                                                                                                             16  American Airlines: Be a Front Run-
                                                                                                                                          鍦ㄤ汉宸ユ櫤鑳介鍩熸繁鍏ュ竷灞€锛屽苟鏀惰幏鍏剁孩鍒┿€?                                                                                                                                                                                                ner in the New Consumption Era
                                                                                                                                                                                                In the age of consumption upgrade, a blindly
                                                                                                                                      鐗瑰埆鎶ラ亾                                                      pursuit of lower cost and price wars may no
                                                                                                                                      36  濡備綍闈㈠悜鏈潵锛?                                              longer be the prominent trends regarding to
                                                                                                                                          鍋氬嚭鏄庢櫤鐨勫垱涓氭姇璧勶紵                                            the competition in airline industry. The solution
                                                                                                                                                                                                American Airlines found for itself is upgrading
                                                                                                                                          涓浗鐨勫垱涓氱敓鎬佸湀鎰堝姞鎴愮啛锛屼笌姝ゅ悓鏃讹紝浠栦滑                                  services.
                                                                                                                                          鐨勭伀鐑彂灞曚篃鍚稿紩鐫€鎶曡祫鑰呬滑鐨勭倷鐑洰鍏夈€傛姇
                                                                                                                                                                                             20  What鈥檚 New About Consumption
                                                                                                                                          璧勮€呭浣曞湪鍒涗笟鐢熸€佸湀涓彂鐜颁紭璐ㄩ」鐩紵濡備綍
                                                                                                                                                                                                Upgrade?
                                                                                                                                          鐩撮潰鏈洪亣涓庢寫鎴橈紵濡備綍绮惧噯鎶婃彙鎶曡祫瓒嬪娍锛?                                                                                                                                                                                                People nowadays have developed a growing
                                                                                                                                                                                                aversion to their old living state and a craving for
                                                                                                                                      娴峰鎶曡祫                                                      completely new life styles. Such changes can
               灏侀潰涓撻                                                                                                                   40  娴峰鎶曡祫锛屼拱鈥滄爲鈥濆鏄撴祰鐏岄毦                                        only be realized by changing the behaviors of
                                                                                                                                                                                                consumers. Let鈥檚 hear some insights from two
               10  娑堣垂鍗囩骇鍏ㄦ柊杩涘寲璁?                                20  涓撳鍦嗘锛?                                                                                                                         experts on the emerging trend of consumption
                   鏂颁竴浠ｆ秷璐逛汉缇ゆ洿娉ㄩ噸浣撻獙寮忔秷璐癸紝鎰挎剰涓轰釜                          娑堣垂鍗囩骇绌剁珶鈥滃崌鈥濅簡浠€涔堬紵                                                                                                                  upgrade and solutions for companies.
                  鎬у寲鐨勬湇鍔°€佹洿濂界殑鐢熸椿鍝佽川銆佺簿绁炰韩鍙楃瓑鑺?                           浜轰滑宸茬粡鍦ㄧ簿绁炰笂瀵规棫鏈夌殑鐢熸椿鐘舵€佷骇鐢熷帉鎭?                                                                                                      28  How to Capitalize On AI-related
                  璐规洿澶氱殑閽便€傚叾娣卞眰褰卞搷浼佷笟鑳藉get鍒板悧锛?                         鍜岀寮冿紝杞€屽鍏ㄦ柊鐨勭敓娲讳骇鐢熸复鏈涳紝杩欑鏀?                                                                                                          Opportunities?
                                                                 鍙樺線寰€鍙兘閫氳繃鏀瑰彉娑堣垂琛屼负鏉ヤ粯璇稿疄璺点€傞潰                                                                                                           An AI-driven technology revolution is around
               16  缇庡浗鑸┖锛氬仛鏂版秷璐规椂浠ｇ殑寮勬疆鍎?                              瀵硅繖鏍风殑娑堣垂鍗囩骇锛屼紒涓氬皢濡備綍鏈夋晥搴斿锛熸禉                                                                                                           the corner. The need for an 鈥淎I Plus鈥?model will
                                                                                                                                                                                                promote changes in various industries. How
                   鍦ㄦ秷璐瑰崌绾ф椂浠ｏ紝涓€鍛抽檷浣庢垚鏈拰鎵撲环鏍兼垬灏?                         姹熷ぇ瀛︾鐞嗗闄㈠競鍦鸿惀閿€瀛︾郴鍓富浠荤帇灏忔瘏銆?                                                                                                          can Chinese enterprises seize the opportunities
                                                                                                                                                                                                while playing an essential role in propelling
                  涓嶅啀鏄埅绌鸿涓氱珵浜夌殑涓昏皟銆傜編鍥借埅绌虹殑绛旀                           寰峰嫟涓浗娑堣垂鍝佷笌闆跺敭涓氶瀵煎悎浼欎汉寮犲ぉ鍏碉紝                                                                                                           the development of AI industry? Discovering
                  鏄紝鏈嶅姟鍗囩骇銆?                                       涓轰綘娣卞害瑙ｈ銆?                                                                                                                       scenarios for application and pain points and a
                                                                                                                                                                                                relentless pursuit of solution will be the key for
                                                                                                                                                                                                exerting any company鈥檚 influence.











                                                                                                                                          涓浗浼犵粺鐨勨€滄按鏂囧寲鈥濆凡缁忔妸鍥介檯鍖栫殑閬撶悊璁?                                                                                                                                                                                                骞垮憡绱㈠紩
                                                                                                                                          寰楀緢娓呮浜嗭紝鍙槸鍦ㄦ墽琛屽眰闈笂涓浗浼佷笟杩樻病
                                                                                                                                          鍋氬ソ銆?                                                  绠€鑷村挩璇?                  灏侀潰鍐呴〉




               2  涓栫晫缁忕悊浜?  NOV  2017                                                                                                                                                                        WWW.CECONLINE.COM  3





   2 3 4 5 TOC1711 鐩綍.indd   2                                                                              17/10/31   16:20  2 3 4 5 TOC1711 鐩綍.indd   3                                                                        17/10/31   16:20</code></pre>
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