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CONTENTS CONTENTS                                                                                                  CONTENTS



 鐩?                                                                                                               鐩? 鐩?
 褰? 褰?                                                                                                               褰?                 浜掑姩
                 6  鈥滈潚涓勾鍗辨満鈥濈垎鍙戯紝閿欏氨閿欏湪浣犱竴鐩村お鍔姏锛?                               Highlights
                     鍚屽鍠婅仛浼氾紝娣峰緱涓€鑸涓嶈鍘伙紵
                     鎻愰珮鍥㈤槦鎵ц鍔涚殑涓夊ぇ绉樿瘈


                 涓撳璇?                                                   10  Exploring Consumption Upgrade
                 8   VOC杈炬爣璁よ瘉寰堥毦锛屽浣曡鏈嶅鎴凤紵                                     from an Evolutionary Perspective
                     澶栬锤浼佷笟濡備綍鎷撳睍鐢靛晢娓犻亾锛?                                                                           Millennium consumers pay more attention to the
                                                                           experience that comes with the products and
                 涓浗鍒堕€?025                                                  are willing to pay more for things like customized
                 28  椋庡彛涓婄殑AI锛屽皢濡備綍钀藉湴锛?                                        services, better quality of life and spiritual
                                                                           enjoyment.
                     绉戝ぇ璁绛夊法澶达紝浠ュ強娣卞垱璋风瓑鎶曡祫鏈烘瀯锛屽凡
                                                                        16  American Airlines: Be a Front Run-
                     鍦ㄤ汉宸ユ櫤鑳介鍩熸繁鍏ュ竷灞€锛屽苟鏀惰幏鍏剁孩鍒┿€?                                                                           ner in the New Consumption Era
                                                                           In the age of consumption upgrade, a blindly
                 鐗瑰埆鎶ラ亾                                                      pursuit of lower cost and price wars may no
                 36  濡備綍闈㈠悜鏈潵锛?                                              longer be the prominent trends regarding to
                     鍋氬嚭鏄庢櫤鐨勫垱涓氭姇璧勶紵                                            the competition in airline industry. The solution
                                                                           American Airlines found for itself is upgrading
                     涓浗鐨勫垱涓氱敓鎬佸湀鎰堝姞鎴愮啛锛屼笌姝ゅ悓鏃讹紝浠栦滑                                  services.
                     鐨勭伀鐑彂灞曚篃鍚稿紩鐫€鎶曡祫鑰呬滑鐨勭倷鐑洰鍏夈€傛姇
                                                                        20  What鈥檚 New About Consumption
                     璧勮€呭浣曞湪鍒涗笟鐢熸€佸湀涓彂鐜颁紭璐ㄩ」鐩紵濡備綍
                                                                           Upgrade?
                     鐩撮潰鏈洪亣涓庢寫鎴橈紵濡備綍绮惧噯鎶婃彙鎶曡祫瓒嬪娍锛?                                                                           People nowadays have developed a growing
                                                                           aversion to their old living state and a craving for
                 娴峰鎶曡祫                                                      completely new life styles. Such changes can
 灏侀潰涓撻            40  娴峰鎶曡祫锛屼拱鈥滄爲鈥濆鏄撴祰鐏岄毦                                        only be realized by changing the behaviors of
                                                                           consumers. Let鈥檚 hear some insights from two
 10  娑堣垂鍗囩骇鍏ㄦ柊杩涘寲璁? 20  涓撳鍦嗘锛?                                                 experts on the emerging trend of consumption
  鏂颁竴浠f秷璐逛汉缇ゆ洿娉ㄩ噸浣撻獙寮忔秷璐癸紝鎰挎剰涓轰釜     娑堣垂鍗囩骇绌剁珶鈥滃崌鈥濅簡浠€涔堬紵                                   upgrade and solutions for companies.
 鎬у寲鐨勬湇鍔°€佹洿濂界殑鐢熸椿鍝佽川銆佺簿绁炰韩鍙楃瓑鑺?  浜轰滑宸茬粡鍦ㄧ簿绁炰笂瀵规棫鏈夌殑鐢熸椿鐘舵€佷骇鐢熷帉鎭?                           28  How to Capitalize On AI-related
 璐规洿澶氱殑閽便€傚叾娣卞眰褰卞搷浼佷笟鑳藉get鍒板悧锛? 鍜岀寮冿紝杞€屽鍏ㄦ柊鐨勭敓娲讳骇鐢熸复鏈涳紝杩欑鏀?                              Opportunities?
 鍙樺線寰€鍙兘閫氳繃鏀瑰彉娑堣垂琛屼负鏉ヤ粯璇稿疄璺点€傞潰                                                      An AI-driven technology revolution is around
 16  缇庡浗鑸┖锛氬仛鏂版秷璐规椂浠g殑寮勬疆鍎? 瀵硅繖鏍风殑娑堣垂鍗囩骇锛屼紒涓氬皢濡備綍鏈夋晥搴斿锛熸禉                                 the corner. The need for an 鈥淎I Plus鈥?model will
                                                                           promote changes in various industries. How
  鍦ㄦ秷璐瑰崌绾ф椂浠o紝涓€鍛抽檷浣庢垚鏈拰鎵撲环鏍兼垬灏? 姹熷ぇ瀛︾鐞嗗闄㈠競鍦鸿惀閿€瀛︾郴鍓富浠荤帇灏忔瘏銆?                              can Chinese enterprises seize the opportunities
                                                                           while playing an essential role in propelling
 涓嶅啀鏄埅绌鸿涓氱珵浜夌殑涓昏皟銆傜編鍥借埅绌虹殑绛旀  寰峰嫟涓浗娑堣垂鍝佷笌闆跺敭涓氶瀵煎悎浼欎汉寮犲ぉ鍏碉紝                                the development of AI industry? Discovering
 鏄紝鏈嶅姟鍗囩骇銆? 涓轰綘娣卞害瑙h銆?                                                         scenarios for application and pain points and a
                                                                           relentless pursuit of solution will be the key for
                                                                           exerting any company鈥檚 influence.











                     涓浗浼犵粺鐨勨€滄按鏂囧寲鈥濆凡缁忔妸鍥介檯鍖栫殑閬撶悊璁?                                                                           骞垮憡绱㈠紩
                     寰楀緢娓呮浜嗭紝鍙槸鍦ㄦ墽琛屽眰闈笂涓浗浼佷笟杩樻病
                     鍋氬ソ銆?                                                  绠€鑷村挩璇?                  灏侀潰鍐呴〉




 2  涓栫晫缁忕悊浜?  NOV  2017                                                                 WWW.CECONLINE.COM  3





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