品牌设计的可持续性发展

发布日期: 2017-10-11

在建筑等领域，可持续性是个亟待解决的问题，但在品牌设计领域，这个问题却比较罕见。不过，图文设计行业正在针对可持续性进行"生态转型"。通过设计公司Ecobranding，他们对商标进行微调和优化，从而减少复制过程中使用的墨水和能源。Ecobranding声称，通过对品牌商标做出小小的改动，比如将实心图形"空心化"，就可以节省10%-40%的印刷成本，而商标的精髓没有发生任何变化。限制对墨水的使用可以在全球生产中节省数百万美元。Ecobranding以一些人们最为熟知的品牌为例展示了设计概念。他们计算通过他们的帮助，联邦快递、耐克、星巴克这些公司最多可节省39%的墨水。

Sustainability is a pressing issue in fields like architecture, but it's relatively rare in the world of branding design. This facet of the graphic industry, however, is getting an "ecological transformation." Through the design company Ecobranding, they tweak logos and optimize them so that they use less ink and energy when reproduced. By making small changes to the branding - such as "hollowing out" a once-solid shape - Ecobranding says they can save 10% to 40% in printing costs, with the essence of an identity remaining the same. Limiting the use of ink can save millions of dollars on a global production. Ecobranding has shown example concepts with some of the most recognizable brand design out there. From FedEx to Nike to Starbucks, they calculate that with their help, these companies could use up to 39% less ink. (See photo)

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